Gottex Fashion Show Wet W Hotel:
Miami Swim Week is a week long, well four days of nonstop fashion shows, presentations, poolside cocktail parties, VIP lounges and trade shows. Centered around the Funkshion Tent and The W Hotel South Beach going all the way up to The Soho House and the Luxurious Hotel Faena, and points in between we found ourselves ubering all over town to not miss all the action.
Click on pics for detailed designer info:
Several brands chose to showcase their swimwear and resort collections with a series of brunches and cocktail parties like Hale Bob, Dash/Beach Riot,and Formes Swimwear at the trendy Soho House in Miami Beach.
With the Super high heat index in Miami Beach on and off the runway there were plenty of VIP lounges and retreats where media and celebrities can cool off, recharge, get pampered, grab a cocktail/snack and lounge by the pool.
The Tradeshows are a very important portion of Swimweek where buyers browse collections while models show off the collections in an informal setting. Cabana Miami is a huge two tent operation right on the beach sandwiched in-between The W Hotel and the Funkshion Tent. Hammock Is located directly in the W Hotel and offers several lounges, suites with presentations and a fashion show that officially kicks off Swimweek on friday night.