Estee Lauder has been a global giant in the beauty industry for over 75 years so they know a thing or two about what the business model should look like. These days it’s all about The Millenial generation and offering products with the quality backbone, but with a focus on trendy products that deliver instant results and are packaged and priced to a engage a younger demographic.
The Estee Edit is an 82 piece skincare and makeup collection that launched on Sephora.com March 1st and will be available in Sephora stores on March 15th. Guest Editors Kendall Jenner and Korean Model and Social Media star Irene Kim post pictures and beauty tips on the Estee Edit Blog and with their combined huge social media reach have created an interactive universe between the brand and consumers.(@theesteeedit) #beautyattitude
The Details of the Collection are:
The Edit EyeShadow Palette, Kendall Jenner, Limited Edition $48
The Barest Blush $28: in First Lover, Coy Coral, Purr Pink and Ember Glow
Flash Photo Powder $32. Brightening blue pigments create flawless looking skin ready for the camera flash.
More Than Brows $22: Brow Pencils in Blonde, Light Brown, Rich Brown, Espresso and Black
The Blackest Liner $22
Metallishadow Creme and Powder $25 in Black Star, Aqua Nova, and Scarlet Eclipse.
Hi- Lo Style Contour and Highlight $28 in Light/Medium and Medium/Deep
Lip Flip Shade Transformer $22 in Turn Up and Turn Down
Mattified Lipstick $22 in 12 highly pigmented shades with 20% conditioning oils: Miss You, Sunday Vibe, Maybe Later, On Point, Just Sayin, Smash, ABT Last Night, Wrapped, The Storm, Killin’ It, You’re Welcome, Marooned.
The Barest Lip Color $22 in Au Naturel, In The Flesh, Exposed, So Bare, In The Buff, Nude Scene.
Flash Photo Gloss $20: This gloss features a cool blue shade that makes your smile whiter and more camera ready.
Flash Illuminator $28: Oil free highlighting cream with hyaluronic acid in Spot light, Morning Light, Sun Light, Day Light, and Night Light.
Beam Team Hydrate + Glow $50: A Double- Duty Doubledecker. This complexion hybrid combines a hyluranic acid packed illuminating moisturizer and a touch on shimmer concentrate under the flip cap for an extra boost of glow.
Late Night Eraser: Brightening Eye Balm with Pink Peony $42: Soothes and Refreshes around the eyes with Pink Peony, Cucumber and Apple. Micro sized Pearl gives a light reflective finish that fights that fatigued look.
Pink Peony Overnight Water Pack $50: Fruit and Flower Water Gel Hydrating Pack delivers glow boosting mega shot of hydration. Antioxidants include Goji Berry, BlueBerry, Cranberry and Pink Peony.
Stress Relief Eye Mask $40: 10 Minute treatment with pre- moisturized pads infused with aloe vera and cucumber.
Pore Vanishing Stick $28: Glides on and can be worn alone, under or over makeup for a poreless complexion.
Rescue Balm for Face + Body $50: Contains 12 fruit and nut oils including coconut, avocado, and mango. The 20% oil-in-cream formula helps lock in moisture. Use as a daily cream and as a weekly 10 minute tissue-off mask.
White Mud Exfoliating Scrub + Mask $40: White Porcelain Clay and Jojoba Beads create a dual-action detoxifier and pore refiner. Daily wash off scrub and twice weekly 10 minute purifying facial.
Dissolve The Drama 2 in 1 Makeup Remover and Cleanser $32: Aloe and Cucumber make this makeup remover and cleanser gentle while removing stubborn and highly pigmented color.
Dissolve The Drama Longwear Makeup Remover Wipes $15: On the go wipes that remove stubborn and highly pigmented makeup. No Rinse Required!
Mega Chlorella Algae Cleansing Bar $24: Chlorella is a microscopic algae that grows in fresh water and has tons of nutrients. Deep cleansing bar.