There is no better way to launch an underwear campaign then have it worn by a hunky 14 time tennis champ and a group of supermodels in a game of strip tennis. Hosted and umpired by Glee star Jane Lynch and No Escape star Lake Bell, Nadal played several rounds of tennis and each time a point was lost an item of Tommy Hilfiger clothing was removed. At the end, we were left with the new line of TH underwear on display.
The top models included Chanel Iman, Hannah Davis, Constance Jablonski, Noah Mills, Arthur Kulkov, and Akin Akmin. Fashion Bloggers Bryanboy and Danielle Bernstein served as ball boy and girl, while Sazan Barzani provided a live #periscope feed of the event.