Boots, the legendary UK beauty company launched its New York City campaign with The Boots Beauty Experience at Walgreens and Duane Reade Stores across NYC. The experience for shoppers includes Boots Beauty advisors to offer tips, advice and trend info complimentary at locations selling their products. There will also be testing counters with samples to try before purchase.
The Boots line is quite comprehensive and the quality is top notch at a very consumer friendly price point. The line includes No 7 Skincare & Cosmetics, Botanics Skincare & Cosmetics, Expert, Extracts, Mark Hill, Champneys, and Indeed Labs.
The VIP launch party the other evening at Bailey’s Pub and Brasserie on Wallstreet across the street from the flagship Duane Reade featuring Boots Beauty was attended by various top editors, media, Boots executives, who flew across the pond for the celebration and a very special performance by UK’s own Marina and the Diamonds.
For more info on Boots please visit Duanereade.com, Walgreens.com, and us.boots.com