Skier Lindsey Vonn, American Ballet Theatre Soloist Misty Copeland, American Olympic Soccer Gold Medalist Kelley O’Hara joined forces to unveil Under Armour’s new campaign #IWillWhatIWant. This campaign focuses on empowerment for women and little girls to dream to achieve whatever they want in life. These role models scripted powerful messages on the wall as motivation to stay strong whether it’s to achieve your fitness goals or just life goals. Under Armour also showcased their fall collection of fitness apparel and footwear that transcends from the gym to the street in style!
Under Armour – Fall 14 – Women’s Collection Preview – and #IWillWhatIWant Campaign Launch – NYC @UAWomen